Product innovation success has very much to do with the development of models ormetaphors that are able to guide actors. One can observe two traditions in thisregard: rational and non-rational models. Apparently in the former the model, suchas “development funnel”, is regarded as a mechanism and rigid applicable, picturinginnovation as an orderly, goal-oriented, value-neutral, and systematic pr...

Nowadays the new product and its importance are consideredas an essential strategy for staying in business. Though the hi-techindustry has focused on value innovation and improving the qualityof the new product development (NPD) process to drive new productperformance, new product success has not changed dramaticallyover the years. This study presents a novel approach based on structuralequatio...

manufacturers around the globe are competing for the identification of innovative value propositions to survive in the competitive and complex market. this paper is intended to investigate implementation of value engineering (ve) technique into the product design concept for necessary changes in design of the humidifier system in order to lower unnecessary costs and to increase quality of the p...

This paper derives a three stage Cournot–oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first decide whether or not to conduct produ...

Knowledge Supply Chains (KSCs) are the networks that provide knowledge supplies so nourishing one or more business processes carried out by a firm. KSCs are particularly crucial for innovation development processes. The need to recur to open KSCs during the accomplishment of such processes is indeed emphasized by the recent literature on open innovation (Kirschbaum, 2005; Chesbrough, 2006; Gass...

This chapter provides an overview of the overall approaches and organizational architecture for innovation in large corporations. An overall typology for how companies approach innovation is indicated in figure 1. On the ordinate is the focus of the innovation effort – which may be internal or external. Internal innovation effort refers to the development of products or services which grow the ...

As the trend of manufacturing is being dominated depending on services, products and processes are more and more related with sophisticated services. Thus, this research starts with the discussion about integration of the product, process, and service in the innovation process. In particular, this paper sets out some foundations for a theory of service innovation in the field of manufacturing, ...

Product innovation is a process of knowledge and technology resource integration. This paper mainly researches the process and realization of product integrated innovation based on function. Several function integrated methods are presented, and the principle solutions are selected and evaluated based on extend effect model. The process model for product integrated innovation is proposed, which...