This research aims to analyze the effect of service quality, price fairness, and corporate image on customer retention low-cost carrier airlines mediated by satisfaction. The was conducted quantitative testing hypothesis with a purposive sample airline passengers. A Google form used collect 203 responses, which were then analyzed using Partial Least Square method Structural Equation Model from ...

The extensive adoption of uniform pricing for branded variants is a puzzling phenomenon considering that firms may improve profitability through price discrimination. In the paper, we incorporate consumers' concerns of price fairness into a model of price competition and show that uniform price for branded variants may emerge in equilibrium. Interestingly, we find that uniform pricing induced b...

there are several researches that deal with the behavior of ses and their relationships with different economical factors. these range from papers dealing with this subject through econometrical procedures to statistical methods known as copula. this article considers the impact of oil and gold price on tehran stock exchange market (tse). oil and gold are two factors that are essential for the ...

This Article examines the”effect”of store atmosphere”& price”fairness to word of mouth that is mediated by customer satisfaction.”The sample being”use in this study are”210 respondents who have bought and visited coffee shops at least 2 times the last one year. The”survey”was”conducted“by”filling”out”an”online”questionnaire with google form. The”testing”is”conducted by”Structural”Equation”M...

Firstly, this paper develop a basic two-echelon DCSC model as the comparative benchmark in the general case of the stochastic demand effected by the service level of the retailer, where the manufacturer's optimal direct price, wholesale price and the retailer's optimal retail price were achieved under Stackelberg game. Then, through incorporate the fairness preference and risk-aversion characte...

There are several researches that deal with the behavior of SEs and their relationships with different economical factors. These range from papers dealing with this subject through econometrical procedures to statistical methods known as copula. This article considers the impact of oil and gold price on Tehran Stock Exchange market (TSE). Oil and gold are two factors that are essential for the ...

The enhanced abilities of online retailers to learn about their customers’ shopping behavior have increased fears of dynamic pricing, a practice in which a seller sets prices based on the estimated buyer’s willingness-to-pay. However, among online retailers, a deviation from a one-price-for-all policy is the exception. When price discrimination is observed, it is often in the context of custome...