Poetry has a better place in form and content than other genres of literature. It gives life to the lifeless. Light, giving lightless messages as well. literature should be rich content, form, techniques. Literature infuse new interpretations feelings into every study. Only then will it become special course time. The beauty poem is that conveys meaning particular. Words have two kinds meanings...

Ideologies use for their conservation and propagation persuasive methods of communication: Rhetoric. Rhetoric is analyzed from the semiotic and logical-mathematical points of view. The following hypotheses are established: 1) Language L is a self-explanatory system, mediated by a successive series of systems of cultural conventions. 2) Connotative significances of an ideological advertising rhe...

The meaning maintenance model asserts that following a meaning threat, people will affirm any meaning frameworks that are available. Three experiments tested (a) whether people affirm alternative meaning frameworks after reading absurdist literature, (b) what role expectations play in determining whether absurdities are threatening, and (c) whether people have a heightened need for meaning foll...