this paper attempts to rank the effective factors in making trust in social networks to provide the possibility of attracting and increasing users’ trust on these social networks for providers and designers of online social networks. identifying the effective factors in making trust in social networks is a multi-criteria decision making problem and most of effective factors are ambiguous and un...

abstract: the objective of this paper is to measure and explain the relationship between facebook users’ social capital and their political participation in real world. following political changes in the world and in the middle east, there are growing interest among researchers to work on political participation and facebook usage. we therefore developed this interest into this research paper i...

There are some critical privacy concerns in the current online social networks (OSNs). Users' information is disclosed to different entities that they were not supposed to access. Furthermore, the notion of friendship is inadequate in OSNs since the degree of social relationships between users dynamically changes over the time. Additionally, users may define similar privacy settings for their f...

This paper proposes a research agenda for studying factors that may affect marketing effectiveness in the context of online communities. Findings of prior studies are synthesized into a more comprehensive review of the state of the art of research on word of mouth marketing through online social networks. Based on the review, we propose a research model that incorporates both network and indivi...

This paper studies the effect of social-role identity salience in social networks on user participation in an online community that facilitates user rating, reviewing and discussing of cultural products. Drawing on previous literature on social preference, we develop a model demonstrating how the salience of friendship identity changes equilibrium participation behaviour. Predictions are tested...