Iran is becoming an appropriate country for selling Internet-based products. Evidence illustrates an inverse trend and avoidance in this regard. This study was designed to provide some insights into why Iranians avoid shopping on the Internet. The recent rapid increase in the number of Iranian users (almost 34 million) and low desire to buy from online retailers make it imperative to study vari...

Nowadays Information and Communication Technology effects on all aspects of human activities, such as teleworking, electronic commerce, electronic banking, electronic learning, etc. the most of these services can prevent unnecessary travels in cities especially in rush hour. The aim of this study is to explore the frequency of electronic shopping and in-store shopping in Tehran, according to ge...

There has been a significant growth in Internet shopping over the last few years in Iran. However, there is a little awareness of the effective factors which attract consumers to purchase online. It has been predicted that the city of Isfahan in Iran will experience a sharp increase in the Internet usage in the next decade. However, the factors affect the local eshopping of different types of p...

Problem statement: Nowadays, the Internet is increasingly becoming the fastest growing shopping channel in these days. Moreover, it has been predicted that the city of Isfahan in Iran will experience a sharp increase in the Internet and the Web usage in the next decade. However, the factors affect the shopping of different products via the Internet have received a little direct research attenti...

with increase in the sales of goods and services via the internet and the widespread deployment of electronic commerce, trust in electronic commerce becomes a vital element. many factors influence on customer’s trust. the current study use structural equation modeling to study the relationship among hofsted’s culture and online shopping, with regard the meditational effects customer’s perceptio...

The author aims at studying the influence of comments and recommendation on online shopping behaviours. With 285 study subjects, the author used experimental research design to study comments and recommendation system on online shopping experience, online shopping satisfaction, online shopping intention and items chosen. The data is analyzed by SPSS 15.0 and LISREL 8.8. The results show that co...

Background. Today, online shopping has become one of the most important components of modern marketing that had both positive and negative consequences for customers. Objectives. The purpose of present research was to study the consequences of fear of identity theft in sport products online shopping from the perspective of physical education students. Methods. The present study is a descripti...

Abstract: Online shopping is a process in which buy goods or services through the Internet. With large of consumer using Internet for online shopping, it is not clear what drives them to shop online (Monsure et al., 2006) and studies regarding consumer behavior towards online shopping in the Malaysian environment is still limited number (Haque and Khatibi, 2006). Thus, this study objective is t...