This study investigates the role of demographics, specifically gender, on susceptibility to three social influence types for certain products. Data were collected in two stages from business students at a large university. Analyses were performed at the construct and product levels. At the construct level, marital status and living situation were found to be the significant demographics for bot...

Benchmark data, or norms, are a valuable tool for interpreting survey data. To use norms to the best advantage, it is important to understand the type of norms available, how they are sourced, and which norm can help you gain the greatest insight on employee perspectives. But be warned, overreliance on norms and normative comparisons can distract from the story of the survey data and the true v...

Idiomatic expressions such as kick the bucket or go down a storm can differ on a number of internal features, such as familiarity, meaning, literality, and decomposability, and these types of features have been the focus of a number of normative studies. In this article, we provide normative data for a set of Bulgarian idioms and their English translations, and by doing so replicate in a Slavic...