During the last decade, the fast development of new technologies: the Internet, personal computer, portable electronic device, etc., have powerful influences on people's life especially their consuming behavior. By making consumer's lives easier, technologies also empower them through more choices on merchandise. Meanwhile, new technologies also drive enterprises, particular media companies, to...

This study investigates the role of the news media in the economic voting process during the 1998 German Bundestag Election, by exploring how exposure to economic news in the mass media affects economic evaluations. The empirical results are based on a content analysis of a range of German news media outlets and on survey data from a two-wave panel survey. News media outlets differed noticeably...

Nearly two decades of political, economic and social upheavals in Bulgaria directly conditiones the profound changes in the TV system and the trends of its development. Currently the number of the registered TV broadcasters in the country exceeds 100 (among them four with national terrestrial coverage). Bulgarian children spend on the average three hours a day watching television. However, the ...

Broadcast digitalization with its enormous benefits to the broadcasting industry will improve the quality of content of programs delivered by television stations. Africa has a switchover date of June, 2017. For Nigerians to have access to television broadcast once the switch over is completed, they must purchase high definition television sets or the set-up box. The awareness among urban dwelle...

The introduction of the government framework " The national strategy for sexual health and HIV " 1 is necessary for attempts to prevent sexual causes of premature death and ill health, at a time when transmission of HIV is at a record level and heterosexual intercourse is the most commonly reported mode of transmission. However, policy formation alone will not be effective in the fight against ...

In this research, we investigate how television advertising drives online word-of-mouth (WOM). We first explore if television advertising (1) affects online WOM about the brand advertised and (2) associates with changes in online WOM about the program in which the advertisement airs. We further examine if the media context in which the advertisement appears – the television program – impacts th...

Fast-Food Restaurant Advertising on Television and Its Influence on Youth Body Composition We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as measured by percentage body fat (PBF) and to assess the sensitivity of these effects to using conventional measures of youth obesity based on bodymass index (BMI). We merge measures of body c...

from a sociological point of view, social trust is an important element of social order. it is strengthened or undermined by certain factors including mass media. the present study, using a survey method with a sample of 400 citizens of tehran, was aimed at examining the effects of mass media on social trust. the study examined the relationship between three media (national television, satellit...

BACKGROUND Research evaluating mediated physical activity campaigns uses an unsophisticated conceptualization of the media and would benefit from the application of a media studies approach. The purpose of this article is to report on the application of this type of analysis to the Canada on the Move media campaign. METHODS Through interviews and document analysis, the press release surroundi...