The purpose of this research is to study the impact of globalization in cultural dimension in the sense of national identity with an emphasis on mass media among pre-university students in Babol. This research is a descriptive-analytical type that was carried out by using a survey method. To achieve the expected results in this research, a questionnaire was used to collect data. Pre-university ...

the present article employs sociological, socio-psychological and anthropological theories design a theoretical framework and model with due regard to theoretical viewpoints and experimental resources and proposes hypotheses on the basis of them. the integrative research method includes a survey and historical study. the population includes 404 teachers related to 6 tribal groups: curd, fars, t...

The 2017 prevalence of obesity among children (age 5–17 years) in the United Arab Emirates (UAE) is 13.68%. Childhood obesity is one of the 10 top health priorities in the UAE. This study examines the quality, frequency, sources, scope and framing of childhood obesity in popular social media and three leading UAE newspapers from 2014 to 2017. During the review period, 152 newspaper articles fro...

National identity is the most pervasive level of identity among all social systems. In compare with other type of common identity, the national identity will affect on different aspects of life in every social system. So, this study attempts to examine Yazd young's attitude toward national identity and its effective factors. The sample size of this survey consists of 378 young (18-30 ages) whic...

Background Recently, there has been a fast growth in the use of different kind of media especially in adolescents. Media literacy education is supported by numerous national organizations and institute as a potential tool to decrease negative media effects and to increase desirable use of media. However, there are little documents about their effects. This study was conducted to investigate the...

Media mix modeling is a statistical analysis on historical data to measure the return on investment (ROI) on advertising and other marketing activities. Current practice usually utilizes data aggregated at a national level, which often suffers from small sample size and insufficient variation in the media spend. When sub-national data is available, we propose a geo-level Bayesian hierarchical m...

Background: Because media have an essential role in people’s insight into different professions, this study was carried out to investigate the part of the Islamic Republic of Iran Broadcasting (IRIB) in the public attitude toward the nursing profession in people living in Arak City, Iran. Methods: This cross-sectional study was carried out in the first six months of 2018. The study sample comp...