This inquiry starts with a quotation from Michel de Certeau about the amount of time people spend narratives. We proceed to demonstrate that narratives in advertisements have syntagmatic or sequential structure and move one event another over time. In addition, watching these perform paradigmatic interpretations characters events Demonstrating importance people’s lives, article suggests some pr...

This article describes a Narrative Engagement Framework (NEF) for guiding communication-based prevention efforts. This framework suggests that personal narratives have distinctive capabilities in prevention. The article discusses the concept of narrative, links narrative to prevention, and discusses the central role of youth in developing narrative interventions. As illustration, the authors de...