نتایج جستجو برای: multiple criteria decision analysis
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one of the important decisions which impacts all firms’ activities is the supplier selection problem. since the 1950s, several works have addressed this problem by treating different aspects and instances. in this paper, a combined multiple criteria decision making (mcdm) technique (ea-promethee) has been applied to implement a proper decision making. to this aim, after reviewing the theoretica...
according to webster and wind (1972) and anderson et al (1987), “organizational buying is a complex process and involves many people from different functional areas, multiple goals and potentially conflicting decision criteria. moreover, the customers of today are also more knowledgeable and selective when making their purchasing decisions. since a key to organizational survival is the retentio...
making decision has become one of the most challenging responsibilities of managers in recent decades. finding the optimum solution for multiple criteria decision making problems is complicated. notably, multiplicity of decision making indices accompanied by variability in quantitative and qualitative measures aggregates the complexity of decisions. operations research (or) and multiple criteri...
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