because of having many attractions, Mellat park in holly Mashhad is a major tourist site therefore, the study of its recreational value could be effective to Estimate the deficiencies, needs and tourism development in this park. The study was carried out to determine the leisure value of Mellat Park in holy Mashhad, and to estimate the amount of visitors willing to pay the park using contingent...

The aim of the present study is to Surveying the Impact of New Information Technologies on Improving Customer Relation Management considering Organizational Innovation as intervening variable (Case study: Bank Mellat of West Azerbaijan). The study is applied and descriptive in nature. All of the employee in Bank Mellat of West Azerbaijan branches were candidiate to participate in the study but ...

Aims: Due to the development of the Internet, banks are rapidly moving towards providing an online banking platform for their customers. One of the most widely used aspects of such platforms is the use of mobile banking. The aim of the present study was to determine the factors affecting the acceptance of mobile banking based on Social Cognitive Theory by Bank Mellat customers in Bandar Abbas. ...

This study aims to design the management model and planning of career promotion path in the employees of Tehran Bank Mellat Branches. The research method is descriptive and survey that was conducted by correlational and structural equations modeling. The statistical population (n=200) of the study included all employees of twenty branches in Tehran's Bank Mellat who were selected as the sample ...