نتایج جستجو برای: medical marketing

تعداد نتایج: 644785  

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه شاهد - دانشکده هنر 1391

now-a-days graphic design plays a major role in influencing culture, society, business, and customers, in such a way that one could look upon every individual as a potential customer. graphic designers seek to identify customers needs and find an intelligent solution for them. correct identification and understanding of those needs is the first step towards achieving ones goals. marketing knowh...

2000
Christophe Van den Bulte Gary L. Lilien Wayne Baker Hans Baumgartner Albert Bemmaor Clifford Clogg Jehoshua Eliashberg David Krackhardt Keith Ord Arvind Rangaswamy David Schmittlein David Strang Thomas Valente Richard D. Irwin

This paper shows that Medical Innovation (Coleman, Katz and Menzel 1966) and several subsequent studies analyzing the diffusion of the drug tetracycline have confounded social contagion with marketing effects. First, we describe the medical community’s understanding of tetracycline and how the drug was marketed at the time the Medical Innovation data were collected. We find little reason to exp...

Journal: :Canadian Medical Association Journal 2009

Alavi Matin, Yaghoub, Amir-Behghadami, Mehrdad, Janati, Ali, Pashaeifar, Alireza, Ramezani, Mojtaba,

Background: Today, medical and health tourism is one of the most promising sectors in the tourism industry in the world, which has led the organizations involved ,and the countries interested in developing tourism ,to focus their attention on this aspect of the tourism industry and plan for it. Hence, the aim of this study was to design the marketing model of medical tourism using meta-synthesi...

2001
Christophe Van den Bulte Gary L. Lilien Richard D. Irwin

This article shows that Medical Innovation—the landmark study by Coleman, Katz, and Menzel—and several subsequent studies analyzing the diffusion of the drug tetracycline have confounded social contagion with marketing effects. The article describes the medical community’s understanding of tetracycline and how the drug was marketed. This situational analysis finds no reasons to expect social co...

Journal: :Canadian family physician Medecin de famille canadien 2007
Noah Michael Ivers Ramzy Abdel-Galil

As medical students, we have seen considerable misrepresentation of FM and regard this as a marketing failure in the early years of medical school. Negative aspects are often exaggerated, and positive characteristics are downplayed. Undersold features include FM’s opportunity for diversity and flexibility of career, challenge of practice, and ability to “hold its own” alongside any other medica...

2012
Leigh Turner

BACKGROUND Despite having access to medically necessary care available through publicly funded provincial health care systems, some Canadians travel for treatment provided at international medical facilities as well as for-profit clinics found in several Canadian provinces. Canadians travel abroad for orthopaedic surgery, bariatric surgery, ophthalmologic surgery, stem cell injections, "Liberat...

Journal: :Journal of Interventional Cardiology 1991

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