Market research or employee surveys often involve: 1) a population of interest and 2) a need for measuring the number (percent) of people with a certain characteristic. Some of these population characteristics might be: percent of satisfied customers, percent of customers who showed interest toward a future product/service, or the number of people who might be users of a particular product/tech...

by entering the era of information and communication and moving from manufacturing and industrial economy towards knowledge-based service economy; the competitive bases of businesses have changed from capital budgeting and tangible assets towards intangible assets and intellectual capital, including social and relational capitals. hence, over the past ages, organizations emphasize more on infor...

The purpose of this study was to examine reliability and validity of a new method of measuring hand size in which a tape measure is wrapped around the hand in a figure-of-eight pattern. In the first experiment, two testers measured hand size in 60 individuals with no recent history of injury or surgery. Intraclass correlation coefficients of 0.99 and 0.97 indicated high intratester and intertes...

brand plays an important role in contacting customers. even from the customer’s viewpoint, it is a symbol of product quality. measuring the brand equity in order to determine the brand position is of remarkable significance for companies, in particular iranian ones. the purpose of this article is to investigate the parameters that influence brand equity and provide a mathematical model for meas...