Ifocus in . . . this article on the social geography . . . of the McDonaldization of society. This, of course, is based on Max Weber’s famous work on rationalization and his vision of the social world as being increasingly encased in an “iron cage” of rationalization. This metaphor can be interpreted in various ways, but one that has not been explored systematically is from the perspective of s...

The success of fast food chains is used by Ritzer as a metaphor for some general trends characterizing contemporary American society.We have become a nation driven by concerns for rationality, speed, and efficiency that are so well illustrated by the McDonalds’ style of operation. Food, packaging, and service are designed to move quickly and cheaply through and out of these restaurants, giving ...

the development of materials for language teaching has been retraced from different perspectives. for example, some have identified influences of a social view on designing course books and compiling materials for language classes. the purpose of this article is to focus on the specific case of elt material, its design and priorities in the context of iran. this article also offers a detailed a...

Many organization theorists have predicted the emergence of the networked or virtual firm as a model for the design of future organizations. Researchers have also emphasized the importance of trust as a necessary condition for ensuring the success of virtual organizations. This paper examines the open source software (OSS) ‘movement’ as an example of a virtual organization and proposes a model ...

Article history: Received 30 April 2013 Received in revised form 3 July 2014 Accepted 14 July 2014 Available online xxxx Alarm pendant use among older people is often framed as one of the rational responses needed to alleviate the escalating costs of an aging population. This paper draws on qualitative data with older people and their carers to explore the effect that supplementing, and in some...