today, mass media act like a magic mirror, not only reflecting the reality of societies, but also projecting a variety of images onto people’s thoughts. because of this great ability to produce, reproduce and disperse images, mass media have acquired considerable influence on people’s lives. among the different media, the television in particular has become an inseparable part of most iranian h...

In the present research, the role of the mass media in the development of private sector participation in Mazandaran Province sports was studied. For this purpose, a sample of 130 individuals consisting of sports experts and managers and media executives participated in the survey. In the poll process, a researcher-made questionnaire was utilized after its content validity was confirmed by a nu...

  Background :People are increasingly interested in health news. As a mass media, the ‘Islamic Republic of Iran Broadcasting’ (IRIB) has the highest number of target audiences. In Iran, some people follow health news via health programs on satellites and other means of communication. However, all of these programs do not live up to the standards of scientific evidence. In this study, we examine...

Considering current controversies regarding the health effects of low doses of ionizing radiation, study of the high background radiation areas such as Ramsar, Iran can help scientists better evaluate the validity of linear no-threshold (LNT) hypothesis. Ramsar is a coastal city in northern Iran with some areas known to have the highest levels of natural background radiation in the world. The m...

Genus Leishmania is a protozoan parasite that causes different severe diseases. Fetal Calf Serum (FCS) is the major part of the Leishmania culture media, for mass cultivation and the most expensive ingredient in these media. In the present work, the efficacy of chicken serum was evaluated in Leishmania culture media. The results indicated that, the (10%) chicken serum enriched culture medium su...

  This study compared the use of interpersonal and mass media channels of communication among rural farmers in Kogi State, Nigeria. The specific objectives were to describe the socio economic characteristics of the farmers, determine the influence of socioeconomic characteristics on the usage of interpersonal and media channels, ascertain farmers’ level of awareness of interpersonal and media c...

from a sociological point of view, social trust is an important element of social order. it is strengthened or undermined by certain factors including mass media. the present study, using a survey method with a sample of 400 citizens of tehran, was aimed at examining the effects of mass media on social trust. the study examined the relationship between three media (national television, satellit...