OBJECTIVES The aims of this study were to compare the characteristics of women who got a Pap-test during the mass media campaign, carried out in an Italian region by broadcasts advertising, and two years later and to identify the determinants of knowledge of cervical cancer etiology and of the adherence to the mass media campaign. METHODS A cross-sectional survey was carried out through a sel...

A major epidemic of foot-and-mouth disease affected Argentina during 2001. The epidemic was controlled by mass-vaccination of the national herd and movement restrictions. The median herd disease reproduction ratio (RH) decreased significantly from 2.4 (before the epidemic was officially recognized) to 1.2 during the mass-vaccination campaign and < 1 following the mass-vaccination campaign. The ...

BACKGROUND Mass media is critical in disseminating public health information, improving health knowledge and changing health behaviours. However, most of the mass media public health interventions do not sufficiently engage the local people; they are externally determined. Due to this, very little is known about the effects of locally instigated mass media promotion. Therefore, the aim of this ...

BACKGROUND The English mass media campaign 'Act FAST' aimed to raise stroke awareness and the need to call emergency services at the onset of suspected stroke. We examined the perceived impact and views of the campaign in target populations to identify potential ways to optimise mass-media interventions for stroke. METHODS Analysis of semi-structured interviews conducted as part of two qualit...

There are two main approaches for companies to promote their products / services: through mass campaigns, which target the general public population, and directed campaign, which targets only a specific group of people. Formal study shows that the efficiency of mass campaign is pretty low. Usually less than 1% of the whole population will have positive response to the mass campaign. In contrast...

campaigns may be exposed to bloodborne pathogens in the event of a needlestick injury. In preparation for a mass immunization campaign, information was sought to decrease the number of needle-stick injuries. A literature search revealed no information pertaining to needlestick injuries occurring during mass vaccination campaigns. Other studies discussed the difficulty in obtaining information r...

We evaluated the measles-rubella mass vaccination campaign in the Islamic Republic of Iran in December 2003. Vaccination coverage, community awareness of the campaign and the quality of vaccination services were assessed in the population covered by Tehran University of Medical Sciences. At the end of the campaign 96.4% (95% CI: 94.6%-98.2%) of the population sample (n = 390) had been vaccinate...