Contemporary companies focus on marketing because of its importance and commercial advantages. Nevertheless, this also means they should face significant challenges other organizations in field. Firms require organizational structural factors to identify customer needs, consumer engagement, market sensing. This is achieved through product exploration exploitation, which increases the stock supp...

The purpose of this study is to investigate the role of e-commerce marketing capabilities in enhancing Iranian carpet export capabilities via a paradigmatic model. In fact, the present study seeks to identify various factors that may influence the role of electronic marketing capabilities in promoting Iranian carpet export capacity. The identified strategies obtained from the paradigmatic model...

according to capabilities-based theory, companies can achieve competitive advantage through capabilities such as marketing capability which resulted in the lead in identifying customer needs and understanding the factors influencing their behavior. in this regard, it is important knowing that electronic marketing as innovative technology-based activity how much can moderate the impact of market...

This paper describes The MITRE Corporation Center for Advanced Aviation System Development (CAASD) research towards simulation of advanced aviation concepts. Research activities are aimed toward improving tactical and strategic decision making methods in the near and long term. We describe how CAASD simulation capabilities assist in determining how to achieve our goals for improving tactical an...

The customer relationship management (CRM) literature recognizes the long-run value of potential and current customers. Increased revenues, profits, and shareholder value are the result of marketing activities directed toward developing, maintaining, and enhancing successful company–customer relationships. These activities require an in-depth understanding of the underlying sources of value tha...