With the development of internet, some online social communities have been founded, most people, in such online social communities, have good relationships with the other people, they believe in each other and share a lot of business experience. Relational marketing, based on online social marketing, becomes an important marketing channel. In this paper, relationship quality is defined as the m...

light intensity is considered a limiting factor in greenhouse rose production. the main aim of this experiment was to evaluate the effect of shading treatments (0, 25, 50, and 65% shading) on quality and chlorophyll content of cut rose (rosa hybrida cv. avalanche), under greenhouse conditions. the experiment was planned in randomized completely block design with four replications. all shoots we...

the aim of this study was to assess the proportionality of sport books to beneficiaries' expectations and the role of marketing mix elements in marketing of these books. this research was a descriptive and field survey. three researcher-made questionnaires with confirmed validity and reliability were used to collect the data. the research hypotheses were examined by independent t test. the...

A high quality customer database is a cornerstone of successful interactive marketing strategies and tactics. Based on the notion that customer data quality is not only a technical but also an organizational problem, this study develops and tests an organizational learning framework of the relationship between organizational processes, customer data quality and firm performance. The findings sh...

This paper shows that a seller can benefit from “strategic demarketing,” a practice that purposely suppresses marketing efforts to discourage demand even if such efforts are costless. By modestly marketing a product, the seller reduces sales ex ante but improves its quality image ex post, as buyers attribute any lackluster sales to insufficient marketing rather than low quality. The findings sh...

Savvy consumers attribute a product’s market performance to its intrinsic quality as well as the seller’s marketing push. This paper studies how sellers should optimize their marketing decisions in response. The authors find that a seller can benefit from “demarketing” its product, meaning visibly toning down its marketing efforts. Demarketing lowers expected sales ex ante but improves product ...

In this paper we present the results of an experimental study of the impact of the quality of a marketing decision support system (MDSS). The experiment was conducted in the MARKSTRAT environment. The quality of an MDSS was operationalized as the predictive precision of its simulation models. The results show that marketing decision-makers using a high-quality MDSS outperform marketing decision...

Garlic is one of the export crops which has a global reputation in terms of taste and quality. Zanjan province produces 23 percent of total garlic crop of Iran and is one the hubs of garlic production in the country. Effective factors on marketing of garlic is not well studied in this province. Therefore, the main purpose of this study is analysis of factors affecting marketing of garlic in zan...

There are limited studies on the relationship between internal marketing and service quality in Uganda though in the west interest in internal marketing seems to have intensified from 2006 onwards Customers no longer simply pay for services: they co –produce with the contact employees at the time of transaction and therefore the customer buying experience has to be understood from both the empl...