the study has been done regarding the systematic approach (including: input, process, output and feedback). initially a list of factors has been recognized through surveying the secondary resources and existing models. then the factors are summarized and completed. finally 30 factors are identified as composing factors of enterprises' marketing. these factors have been matched with the sys...

OBJECTIVE To make salient the striking similarities between the program planning processes used in both health education and contemporary marketing. METHOD Through a discussion of the analogous nature of both processes and a review of the literature, the authors (1) illustrate why marketing principles should be embraced and (2) suggest how marketing strategies can be integrated into health ed...

For the last two decades, virtualization processes have been considered developing phenomena in management studies, particularly within the context of the creation of interand intra-organizational networks, establishing strong relationships with customers and the appreciation of intangible assets in companies. The purpose of this paper is to define the concept of virtualization from a marketing...

normal 0 false false false en-us x-none ar-sa microsoftinternetexplorer4 introduction: today the issue of quality improvement in health care organizations has become more important than before, but the effectiveness of various quality management models remains questionable. the purpose of the present study was to evaluate the performance of the total quality management model (iso 9001: 2000) im...

This paper discusses Experiential Marketing as a new marketing model of a new era of economic, is necessary to be used in the real estate marketing, and propose that in real estate marketing processes works such as positioning, experiencing, surround ings and other aspects should be done well. We can conclude that in order to make the experiencing marketing become an important link in the proce...