Mention the word marketing to employees at most companies, and they will understand how it relates to their business. Successful commercial marketing can mean the difference between a company’s profit and loss, jobs or layoffs, growth or bankruptcy. Mention the word marketing to public health professionals, and you may get blank stares, head shakes, or looks of confusion (and I’ve seen them all...

Purpose – The purpose of this paper is to develop a novel model of a call center that must treat calls with distinctly different service depending on whether they orginate from VIP or regular customers. VIP calls must be responded to immediately but regular calls can be routed to a retrial queue if the operators are busy. Design/methodology/approach – This study’s proposed model can easily reve...

Information and Communication Technologies and the Internet in particular, already integral elements of marketing, are fundamentally transforming the market dynamics and add new parameters to the marketing environment. The rapid adoption of a new generation of online applications known as Social Media (or Web 2.0) resulted in a new breed of powerful, sophisticated, empowered customers increasin...

The classical 4P theory was born in the demand market, a company to develop marketing strategies aimed to meet customer the differential interest demand. However, with the US-led financial crisis, making the interests focus on customer needs 4P strategic theory of challenges, in the value market, develop strategies to create value investors become the fundamental purpose. This paper is using ma...

Torrefaction kinetics of Norwegian biomass fuels, including spruce (softwood) and birch (hardwood) was studied using a thermogravimetric analyser. Small samples of approximately 10 mg and particle size of 63−125 μm were heated at a constant heating rate of 5 °C/min and kept afterwards for 4 hours in isothermal conditions at different temperatures (230, 240, 250, 260, 270 and 280 °C). A two-step...

We study how standard auction objectives in sponsored search markets change with refinements in the prediction of the relevance (click-through rates) of ads. We study mechanisms that optimize for a convex combination of efficiency and revenue. We show that the objective function of such a mechanism can only improve with refined (improved) relevance predictions, i.e., the search engine has no di...

Post harvest loss has been a bane to food security in Nigeria. Although increased crop yield has been found to be feasible. Post harvest losses especially in fruits such as citrus, banana and pineapple are enormous, the marketing system of these fruits places about 75% of the burden of these losses on the fruit marketers. This study evaluated post harvest losses in fruit marketing in Lagos metr...

In marketing, there has been extensive empirical research to ascertain whether there is evidence of loss aversion as predicted by several reference price preferences theories. Most of that literature nds that there is indeed evidence of loss aversion for many di erent goods. I argue that it is possible that some of that evidence seemingly supporting loss aversion arises because price endogeneit...