Drastic changes and turbulence in macro-economic factors have the greatest impact on banks target market attractiveness in Iran. It is assumed that conventional segmentation models at the corporate level are not efficient for banking system. This study aims to develop a new segmentation model at the industry level for banks of Iran. For this purpose, structures and variables at the industry lev...

Effective knowledge and awareness of customers require the market segmentation, through which the customers who have the same needs and purchasing patterns as well as the same response to marketing plans are identified. The selection of a proper variable is a requirement, among other, for a successful market segmentation. In today' world, on one hand, the consumers are bombarded with new goods ...

having a full understanding of the world’s social-economic situation is the success key for industries automotive manufacturing industry is an extremely competitive one usually there is no clear guideline among automotive companies about technological causes behind their success and failure. this research provides an investigation about the world’s economic situation and the environmental situa...

Large sunk costs of development, negligible costs of reproduction and distribution, and substantial economies of scale make information goods distinct from physical goods. Consequently, how to take advantage of the specific characteristics of information goods to maximize profit is an important managerial problem. Price discrimination and product differentiation are common ways this problem has...

It has long been a theme of real estate professionals that real estate markets are economically fragmented. These markets are presumed to be characterized by product differentiation, by small and isolated sub-pools of participants, and by market segmentation. This view is intuitively compelling, but sobering. It taints the prospects for modern econometric forecasting of office markets because e...

the purpose of was segmentation of customers according to benefit sought. market segmentation is viewing a heterogeneous market as a number of smaller homogeneous markets, in response to differing preferences, attributable to the desires of customers for more precise satisfaction of their varying wants. the data analysis was based on questionnaires which had been gathered from three metropolise...