in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...

Dynamic capabilities enable firms to reconfigure limited resources or relative strengths to respond to rapid changes in market conditions. This study considers the central role of IT in creating and enhancing dynamic capabilities by analyzing the essential determinants of dynamic marketing capabilities and proposing a model that includes market orientation, IT infrastructure capabilities, and u...

Although progress has been made in understanding the development of businesses competencies from a theoretical perspective, relatively few empirical studies have addressed the capabilities needed to become market-driven and the performance advantages accruing to firms possessing these capabilities. One of the barriers faced has been in defining what is meant by the term ‘market-driven’. This st...

Aalto University, P.O. Box 11000, FI-00076 Aalto www.aalto.fi Author Matti Jaakkola Name of the doctoral dissertation Strategic Orientations, Market-based Capabilities and Business Performance: The Moderating Effect of Business Context Publisher Aalto University School of Economics Unit Department of Marketing Series Aalto University publication series DOCTORAL DISSERTATIONS 79/2012 Field of re...

nowadays, the pioneer companies are trying to increase their profitability through satisfying the needs of their customers by using the best possible way. therefore, market orientation strategy is considered to be the key to organizational success. market orientation is a major issue in management of the market and potential customers and with its positive relation with the business performance...

The aim of this study was to provide a model of the enterprise market capabilities with an emphasis on organizational innovation and entrepreneurship. This is a mixed (combining qualitative-quantitative) research in terms of methodology. As well as, because this study intends to design the model, it is an exploratory research. An In-depth interview (12 experts) in the qualitative section and a ...

A dynamic and open service market should be characterised by the frequent appearance of new and diverse services. But in the internet environment, where a significant proportion of the functionality of new services is supported by Customer Premises Equipment (CPE), deployment can be an issue. How can such a diverse range of new services be easily deployed particularly in a heterogeneous environ...