While there is a growing body of research on influencer marketing, it focuses almost exclusively the consumer marketing context, and offers limited insights for business-to-business (B2B) organizations. To address this gap, purpose study to explore use in B2B markets. We draw empirical from 22 interviews with a) 12 senior managers representing users various industries, ranging industrial produc...

Pricing Strategies are crucial determinants of business success in terms sales revenue and profitability. This article introduces some key concepts managerial economics such as price bundling that have significant applications sophisticated pricing. The illustrated separately through detailed theory explanation with graphical analysis, a real-life case is briefly discussed for each these to dem...

To achieve overall business goals, GQM+Strategies® is an approach that aligns the business goals at each level of an organization to strategies and assesses the achievement of goals. Strategies derived from business goals are based on rationales (context factors and assumptions). Because extracting all rationales is an important process in the GQM+Strategies approach, we propose Context-Assumpt...

Conservation tillage (CT) systems have a number of potential benefits including lower crop production costs and the ability to reduce soil erosion that have made them common in several regions of the world. Although CT systems have been researched and successfully implemented on some farms in California's San Joaquin Valley (SJV), overall adoption is low and the reasons for the region's compara...

Entrepreneurs in many small firms could not be experts in only one specific functional area but are required to operate across the range of management competencies; the applicability of competence-based MTD (management training and development) to the broader roles of entrepreneurs in small businesses is likely to be greater than to the roles of many entrepreneurs in large organizations. Compet...

A number of typologies have been developed in the strategic management literature to categorize strategies that an organization can pursue at the business level. Extensive research has established Porter's generic strategies of (1) cost leadership, (2) differentiation, (3) differentiation focus, (4) cost focus, and (5) stuck-in-the-middle as the dominant paradigm in the literature. The purpose ...