Introduction In the literature on services marketing relatively little attention has been paid to the concept of service loyalty. A limited number of attempts have been made to conceptualise service loyalty and to investigate its antecedents (Gremler and Brown, 1996). However, despite these attempts and despite its perceived importance in marketing theory and practice (Jones and Sasser, 1995; R...

Competent public agencies are associated with better economic outcomes. Beyond competence, political leaders need to secure the loyalty of their agencies. Unfortunately, several theories predict a tradeoff between these two valued features. This paper finds that recruitment into agencies is meritocratic where (1) agency officials have poor outside options, (2) careers in agencies are long-lasti...

This study aims to analyze and find out Brand Identification, Self-Concept Connection, Love Loyalty for iPhone brand Smartphone users in Samarinda. The background of this research refers the relationship between Identification Connection that is woven by with its users. Besides seeing how formed smartphone may not necessarily create optimal love Samarinda, so it needs be reevaluated along much ...

Customer loyalty is a crucial element of the goals achieved in every business. Companies must provide excellent service to increase customer loyalty. Thus, developing theoretical model with empirical evidence related Islamic banks Central Java necessary. Self-administered questionnaires were used collect data. The study was conducted by involving 230 shariah microfinance customers as respondent...

This article identifies the influence of logistics service quality in Indonesia on customer satisfaction and loyalty during COVID-19 pandemic trust as a moderating variable. In this study, consists three variables: staff service, operational technical quality. conceptual model was generated by providing four other satisfaction, trust, loyalty, commitment. The 300 respondents were selected to fi...

ABSTRACT Objective – This study was conducted to identify the relationship between working environment, trust in management, and job satisfaction toward employee loyalty among millennial employees. Methodology Quantitative method applied for this data analysis research. The objective is accepted with use of SPSS 25.0 processing data. Findings empirical result showed that environment management ...

severity of rivalry in markets and importance of customer’s maintenance for organization enforced them to gain toward creation, keeping and promotion the relationship with customers and according to scholars’ findings; relationship marketing is one of the best ways. the conceptual model which is used in this paper, aims to investigate the effects of relationship marketing value dimensions such ...

in the recent decade, given the importance of customer in online environment, creating loyalty has been proposed as an essential challenge for electronic stores. the present study focuses on the role of trust in order to facilitate the process of making e-customers loyal. to this end, a model was proposed that especially focuses on individual factors ( perceived usefulness, perceived ease of us...