This paper discusses results of the study of emotional values in web design through the methodology of Kansei Engineering. An evaluation of visitor’s kansei towards clothing e-Commerce websites were conducted using pre-selected 35 e-Commerce websites, 40 Kansei Words as descriptors of emotional sensation organized in a 5-point Semantic Differential scale, rated by 120 participants. Factor Analy...

Manufacturers are currently adopting a consumer-centered philosophy which poses the challenge of developing differentiating products in a context of constant innovation and competitiveness. To merge both function and experience in a product, it is necessary to understand customers' experience when interacting with interfaces. This paper describes the use of Kansei methodology as a tool to evalu...

Kansei or Affective Engineering is a relatively new research field in the West. Linköping University in Sweden has been pioneering research and application within Kansei Engineering since 1999. Several companies have cooperated in different Kansei studies, for example Toyota/BT, Volvo, Saab, Scania. In some of the early studies, there were difficulties to apply the methodology. Reasons for this...

Ceramic is one of the highly competitive products in Thailand. Many Thai ceramic companies are attempting to know the customer needs and perceptions for making favorite products. To know customer needs is the target of designers and to develop a product that must satisfy customers. This research is applied Kansei Engineering (KE) and Data Mining (DM) into the customer driven product design proc...

industrial design is attempting to answer physical, emotional and functional needs of human by including different fields such as product design, transporting design, interaction design and etc. products have various functions and appearances, due to their users’ specifications. industrial design is attempting to answer physical, emotional and functional needs of human by including different fi...

In the early days of e-Commerce, web designers follow their intuition of how the website should look like. Further development of web design have seen for instance Nielsen’s heuristic, which resulted designers to focus mainly on cognitive functionality and usability. However, as technology advances and e-Commerce matures, there is a growing concern to improve the consumer interface of e-Commerc...

Studies involving consumer studies have suggested different mechanisms of subject selections. The paper elaborates results of subject’s responses by the methodology adopted from Kansei Engineering. In the research, evaluation of subject’s Kansei towards website interface design was performed, targeting to measure affective quality in website design. Principal Component Analysis was performed to...

This paper surveys recent research activities on three major areas of digital media information base, namely, video database systems as a typical example of temporal application, database systems for mixed reality as an instance of spatial application, and kansei management for digital media retrieval as a case of humanistic feelings application. Current research results by the project Advanced...

Acknowledging the relevance of kansei engineering both in the industrial and the academic worlds, the current situation in the field of kansei research seems ready for the emancipation of other disciplines that are actually numerous and already significantly active. In this paper, the overview on how the literature describes kansei and kansei engineering points out the reason why other discipli...