this study aims to investigate the effect of information technology on quality performance. the research model has been proposed based on relationships among research variables and previous studies on information technology. population was all of department’s managers and personnel of marketing and sale, manufacturing and quality control in iran khodro and saipa companies. to collect data, a fi...

Identifying information sources influential to travel decisions helps tourism planners strategically utilize resources to improve marketing efforts and create a strong destination image. An on-line survey (N=973) on destination brand image research was developed and implemented. The study examined image perceptions of Austria and what level of influence various information sources have on desti...

Purpose: This paper evaluates the connections between art and marketing in order to develop enhanced insight into how art and the art world can inform marketing theory and practice. Design/Methodology/Approach: An in-depth analysis of a wide range of relevant literatures is carried out in order to heighten our understanding of art as a way of knowing within the marketing discipline. A range of ...

Interpersonal information sources are often used by consumers, and indubitably influence their decision-making processes. Recently, terms such as permission marketing, opt-in marketing, viral marketing and collaborative filtering have been coined to describe different ways in which the Internet can be used to communicate with consumers. These concepts and tools all have in common the use of int...

with respect to the role and status of cooperatives in harvesting, market supply and eventually the development and improvement of income and status level of farmers, the performance of such cooperatives have to be screened .and surveyed. the major aim of this article is the estimation of success and achievement level of such cooperatives as regard to marketing agricultural products, and diagno...

The writing of this article was made with the aim knowing what marketing strategies are used by Kriukzz business actors in increasing sales. In study using a qualitative descriptive approach. types and sources data taken from primary secondary data. analysis method is analysis, where strategy refers to concept Marketing mix uses SWOT analysis. Based on carried out sales kriukzz macaroni 4P (str...

Sponsored search advertising is largely based on bidding on individual terms. The richness of natural languages permits web searchers to express their information needs in myriad ways. Advertisers have difficulty discovering all the terms that are relevant to their products or services. We examine the performance of logistic regression and collaborative filtering models on two different data so...

The rise of an ostensibly customer-centred corporate culture in the 1980s recognised the importance of “knowing the customer”. As a result, customer information systems and associated practices of marketing, customer segmentation, and customer accounting have become significant elements in corporate customer-focus strategies. This paper discusses a range of ethical considerations that flow from...

the primary focus of the present study is to review organization analysis models from the standpoint of marketing and to propose an appropriate model for information centers and entities. a detailed literature review is made concerning marketing concepts, principles and services with respect to information organizations. the second stage deals with review and study of information entities, thei...