Rhetorical figures appear frequently in the headlines of magazine ads. This paper examines the effect of repetition on ads containing two types of rhetorical figures: easyto-understand rhymes and challenging puns. The findings indicate that high levels of repetition may not be necessary when ad headlines contain such rhetorical figures, even under conditions where subjects are not directed to p...

Our paper describes the Rhetorical Figure Ontology Project, a multidisciplinary research project that is presently working towards the development of a comprehensive database of rhetorical figures, an associated wiki, and, ultimately, an ontology of rhetorical figures. The database and wiki project provide the dataset and space for the conceptual development, respectively, to create an ontology...

This paper describes the improvement of the stylistic quality of the texts generated by the PRINCE system, a natural language generation application designed for building texts for simple fairy tales. This is done by exploiting the potential of a lexical resource such as WordNet and structure mapping algorithms to enhance the output texts with simple rhetorical tropes such as metaphor and analo...