brand extension has become a famous strategy for many companies since many years ago. its success depends on acceptance and evaluation of consumers about brand extension. in this study, according to the crucial role of the brand, we analyze the role of brand equity on evaluating consumers’ attitude towards brand extension of barez tire in the city of kerman. the population in this study is the ...

This study investigates the effect of pozzolana and quick lime as stabilizer materials on expansive soil properties. Disturbed sample was collected from Al-Qadarif city in east Sudan. The basic properties, swelling strength were measured. shows very weak high potential. Mineralogical analysis tests conducted to using XRD tests. contains significant amount montmorillonite mineral (86%). Laborato...

the response of karoun basin in lumped and semi-distributed simulation were compared. also, the flood intensity of the sub-basins and the effects of physical parameters on flood hydrograph have been investigated. results demonstrated that there was no significant difference between the characteristics of flood hydrograph in lumped and semi-distributed simulation. also, results showed that the f...

Phillipsite tuff samples from Jebal Aritayn (Jordan) was treated chemically by acid, base, and salt and thermally at 200 and 400 oC. Both treated and untreated phillipsite samples were titrated with HCl and NaOH. The potentiometric titration curves showed that Jordanian phillipsite tuff exists in the base form (pH 8.5) and thus has a remarkable buffering capacity toward H. The effect of chemica...

In every production plant, it is necessary to have an estimation of production level. Sometimes there are many parameters affective in this estimation. In this paper, it tried to find an appropriate estimation of production level for an industrial factory called Barez in an uncertain environment. We have considered a part of production line, which has different production time for different kin...