Consumer buying behavior has changed prior to the new environments that lead by pandemic of Covid-19. Many studies have been conducted examine changes consumer on usage technology as a tool support online business amid this pandemic. However, there are little directed examining patterns in after end Restriction Movement Order (RMO) Malaysia. Hence, study intends describe trends Malaysia conduct...

nowadays, suppliers in order to maintain and improve their positions against othernational and international suppliers take advantage of their brand equity, but the problem is that industrial suppliers do not know what factors are influencing for development and promotion industrial brand equity and also do not know how to enhance brand equity, to improve brand performance in industrial markets...

A seller of a nondurable good repeatedly faces a buyer who is privately informed about the position of his demand curve. The seller offers a price in each period. The buyer chooses a quantity given the price. The quantity demanded reveals information about the buyer. An equilibrium is characterized with the feature that buyer types separate completely in the first period. This equilibrium uniqu...

We study revenue optimization in a repeated auction between a single seller and a single buyer. Traditionally, the design of repeated auctions requires strong modeling assumptions about the bidder behavior, such as it being myopic, infinite lookahead, or some specific form of learning behavior. Is it possible to design mechanisms which are simultaneously optimal against a multitude of possible ...

In the environment of business‐to‐business e‐commerce, Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two and buyers and sellers are uncertain about their roles. A “must-do” for the sellers, in particular, is to understand patterns of investment and reward,...

buyer commitment to an exchange relation is a key issue in industrial marketing. commitment to an exchange has several benefits for buyer and seller such as increasing exchange efficiency, decreasing exchange cost and uncertainty. this article investigates commitment in b2b relationships from perspective of purchasing department managers. in the present study the satisfaction effects of purchas...

We explain what reputation effects are, how they arise and the factors that limit or strenghten them. Signalling activity has an increased importance in a dynamic setting because signals sent will affect current and future behavior of other parties; this is called the reputation effect. The literature on reputation has two main themes. The first is that introducing a small amount of incomplete ...

In this paper we study how online B2B exchanges affect buyer-supplier relationships where the exchange takes the role of a secondary market in which buyers (of the initial product) can trade excess inventory to address supply and demand imbalances. Businessto-Business (B2B) exchanges such as Converge for electronic parts, Aeroxchange for avionics, and Eurecat for Chemical catalysts, have attemp...

In the rush to open their website, e-commerce sites too often fail to support buyer decision making and search, resulting in a loss of sale and the customer’s repeat business. This paper reviews why this occurs and the failure of many B2C and B2B website executives to understand that appropriate decision support and search technology can’t be fully bought off-the-shelf. Our contention is that s...