Analysis of attractiveness of faces has long been a topic of research. Literature has identified many different factors that can be related to attractiveness including symmetry, averageness, sexual dimorphism and adherence to the Golden Ratio. In this research we systematically analyze the role of three factors: symmetry, conformance to Neoclassical Canons and the Golden Ratio in the determinat...

With the proliferation of social networking and electronic commerce, social commerce helps people engage in various forms of online social commercial activities through sharing their product or service knowledge and experiences. A better understanding of users’ engagement in social commerce websites thus become increasingly important. Based on the attractiveness theory, this study proposes a re...

Assessments of attractiveness underlie selection and pursuit of potential mates. Previous research has shown that people are sometimes perceived to be more attractive with a brief glimpse, yet there is no explanation for why this effect might exist. Here, participants rated the attractiveness of males and females photographs, viewed in two conditions: once for 225 ms, and once without time cons...

a r t i c l e i n f o Faces capture cognitive resources, and more attractive faces capture more resources. But to be of adaptive value this proportionality should be modulated by properties of the perceiver, including their own level of attractiveness. Here we investigated the allocation of central processing resources for perceivers at different levels of mating market value (high, low) in res...

Despite advances in technology and major shifts in economy, people remain an organizations most valuable resource. Human capital and intellectual assets make a difference to the competitive advantage of the firm in a knowledge based industry. Employer Attractiveness (EA) is the prerequisite to attract and retain superior quality talent. Employer attractiveness can be defined as the envisioned b...

..................................................................................................................v Acknowledgments ................................................................................................ vii Dedication ........................................................................................................... viii Table of

Evolutionary theory based research shows that attractiveness is based on biological correlates that index appropriate estrogen and testosterone levels. Symmetry affects or plays a role in the perception of many of these correlates of attractiveness. Additionally, since attractiveness affects infidelity perception and reactions, sexual satisfaction, and personality perception, symmetry also affe...

We develop an approach to utilize anisotropic metamaterials to solve one of the fundamental problems of modern plasmonics--parasitic scattering of surface waves into free-space modes, opening the road to truly two-dimensional plasmonic optics. We illustrate the developed formalism on the examples of plasmonic refractor and plasmonic crystal, and discuss limitations of the developed technique an...

the purpose of this study was to examine various factors influencing spectators' attendance in professional soccer games in tehran. this research was a descriptive survey. the questionnaire used in this study was developed by green (1995), hansen and gauthier (1989), kaskey (1999), schofield (1983) and zhang et al. (1995) in order to examine factors affecting spectators' attendance in...

This study was designed to focus on the effect of relationship status on perceived attractiveness. In order to study this effect, facial images, including the area of the models above the neckline, were rated on several factors, including attractiveness, by participants on a Likert scale from one to six. The study presented participants with the images and a short vignette containing relationsh...