نتایج جستجو برای: in customer relationship management crm systems
تعداد نتایج: 17382707 فیلتر نتایج به سال:
in the present study, the survey research strategy was used to investigate the effect of factors influencing the success of customer relationship management (crm) considering mediating effects of organizational factors. the population consisted of managers and employees in the sports services sector of six metropolitan hotels of iran and 67 hotels were selected as the study sample. the data wer...
paying attention to customers is necessary for continuing operation in competitive markets today. through customers’ satisfaction, organizations can reduce production costs and increase their revenues. customer relationship management can help the managers and organizations with establishing a constructive relationship with customers and maintaining them. therefore, developing and deploying an ...
Mobile Customer Relationship Management (mCRM) system is one of the recent advancements in CRM systems. Recent years, customers using mobile phone have presented a very fast growing on value added services, SMS and information services. Advances in technology have changed the way in which the retail sector conducts business and are increasingly providing customer with greater conveniences. The ...
In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...
In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...
Customer Relationship Management (CRM), a management philosophy that focuses on the nurturing of customer relationships, emerged as a response to decreasing customer loyalty and increasing competition. Implementing CRM is expensive, as it demands high investment in organizational change activities and information technology (IT) and companies thus expect visible, measurable results. But compani...
Customer knowledge is one of the most important knowledge bases for an organisation. Organisations need a simple framework for integrating customer knowledge management processes. The article starts by examining the two key disciplinary and process contributions from knowledge management (KM) and customer relationship management (CRM). In the context of KM the need to integrate data, informatio...
the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...
Cultural dimensions are often identified as a crucial influence on the success or failure of Information Systems in general and Customer Relationship Management Systems (CRM) in particular. Several researchers have suggested ways in which management can accommodate these dimensions or solve the problems they may pose. Ali& Alshawi (2005) have proposed a cultural dimensions framework for the man...
customer is felt more and more. today organizations can't make it faraway without giving attention to their customer's needs. for this purpose organizations try out many concepts which can help them be leader in managing their customers. one such concept is the customer relationship management (crm). crm has come a long way since its inception in business circles and its major change is felt in...
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