This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustainability policy, it works upon a limited range of behavioural ̳triggers‘. It focuses upon fear of penalty or desires for compliance, but individual behaviour is also affected by beliefs and values, and by perceived oppo...

Particularly, this case study provides a qualitative assessment of facts with regards to the marketing efforts of Dell Incorporation (hereafter Dell, Inc.). More precisely the case encounters aspects with regards to the integrative marketing communication of the desired company. The report discuss about the integrated marketing communication and the impact it has on corporate reputation. Moreov...

OBJECTIVE Non-supermarket food retailers can be a promising channel for increasing the availability of healthy foods in underserved communities. The present paper reports on retailer practices, attitudes and beliefs about the supply of healthy foods before and after the introduction of new subsidies for healthy foods by the US Special Supplemental Nutrition Program for Women, Infants, and Child...

In 1993, National Car Rental faced liquidation. General Motors Corporation (National's parent) took a $744 million charge against earnings related to its ownership of National Car Rental Systems. National faced liquidation, with the loss of 7,500 jobs, unless it could show a profit in the short term. National initiated a comprehensive revenue management program whose core is a suite of analytic...

Without sales and marketing working to produce revenue, the firm ceases to exist. Yet, given the magnitude of what’s at stake, these two functions are often at odds with one another to the detriment of performance. This article reviews previous studies that investigate conflict, collaboration, and integration between the sales and marketing functions. Next, hypotheses are developed relating ali...

BACKGROUND Evidence on the economic impact of social marketing anti-stigma campaigns in relation to people with mental illness is limited. AIMS To describe the economic impact of the Time to Change (TTC) anti-stigma social marketing campaign, including the potential effects on the wider economy. METHOD Data collected for the evaluation of TTC were combined with the social marketing campaign...

a participatory rural appraisal technique (prat) was used to obtain information from 132 randomly selected turkey farmers in two out of four agricultural development zones in kwara state, nigeria. data were obtained on socio-occupational status of farmers, their production objectives, experience, flock structure, management practices, marketing and consumption of turkey eggs. the results showed...

Technology marketing is a total processing about identifying and meeting the technological needs of human society. Most technology results exist in intellectual properties like patents. In our research, we consider patent document as a technology. So patent data are analyzed by Principal Component Analysis (PCA) and Self Organizing Map (SOM) for STP(Segmentation, Targeting, and Positioning) str...

Drug induced liver injury during drug development is evidenced by a higher incidence of serum alanine aminotransferase (ALT) elevations in treated versus placebo populations and termed an "ALT signal". We sought to quantify whether an ALT signal in pre-marketing clinical trials predicted post-marketing hepatotoxicity. Incidence of ALT elevations (ALT ≥ 3 times upper limits normal [× ULN]) for d...

About the Repor~ The purposes of this report are (1) to provide observations which may contribute to the Agricultural Sector Assessment by the Dominican Government; (2) to provide observations which may be helpful to the USAID Mission in assessing the agricultural marketing situation and related programs with emphasis on major commodities for domestic consumption;and (3) to suggest. elements of...