Marketing in the new millennium continues to present challenges and opportunities for organizations. The new consumer who is emerging today is becoming savvier about demanding greater quality in products and services, and placing greater emphasis upon receiving value for his or her money. As customers continue to demonstrate higher levels of price awareness and price sensitivity, and exhibit li...

Knowing consumer attitudes in the field of consumer behavior is a strategic capability. Therefore, the purpose of this study was to investigate the effect of non-traditional promotional tools with guerrilla marketing approach on consumer purchase intention with the mediator variable of customer satisfaction in Hooshmand Khorshid Bahrevar Company in Bushehr Province. For this purpose, a question...

Abstract This article traces the emergence of a new politics jurisdiction in legal abortion debates Mexico. It analyzes how jurisdictional claims work as kind lawfare from “above” and “below” examining: 1) Mexican Supreme Court invoked technicalities to settle constitutional conflict over decriminalization Mexico City, 2) feminist litigator reappropriated court's formal principles legality towa...

40 F aculty development professionals have much in common with guerilla warriors — not the bad guys who wreak havoc, but the “irregular” forces for change (see the sidebar “Definitions”). Faculty development professionals should consider adopting at least some guerilla tactics and strategies to facilitate change in higher education. They can use these tactics to promote the integration of techn...