This paper constructs a four factors theoretical model of Chinese small and medium enterprises based on the “cartoon characters’ reputation enterprise marketing and management capabilities – protection of the cartoon image institutional environment” by literature research, case studies and investigation. The empirical study show that the greatest impact on current merchandising rights income is...

in recent years, the problem of selecting and evaluating the suppliers in supply chain management has aroused considerable interest in business firms. owing to the development of information systems, reaching an appropriate decision for adopting discrete methods is a need. the researchers intend to present a new model in this paper as a contributing factor in the grey environment in which the r...

In recent years, the problem of selecting and evaluating the suppliers in supply chain management has aroused considerable interest in business firms. Owing to the development of information systems, reaching an appropriate decision for adopting discrete methods is a need. The researchers intend to present a new model in this paper as a contributing factor in the grey environment in which the r...

In recent years, the problem of selecting and evaluating the suppliers in supply chain management has aroused considerable interest in business firms. Owing to the development of information systems, reaching an appropriate decision for adopting discrete methods is a need. The researchers intend to present a new model in this paper as a contributing factor in the grey environment in which the r...

The production planning is an important problem in most of manufacturing systems in practice. Unlike many researches existing in literature, this problem encounters with great uncertainties in parameters and input data. In this paper, a single machine capacitated production planning problem is considered and a linear programming formulation is presented. The production costs are assumed to be u...

Grey System theory was initiated in 1982 [7]. As far as information is concerned, the systems which lack information, such as structure message, operation mechanism and behaviour document, are referred to as Grey Systems. For example, the human body, agriculture, economy, etc., are Grey Systems. Usually, on the grounds of existing grey relations, grey elements, grey numbers (denoted by 8 ) one ...

The grey systems theory aims at the objects that their information is inadequate and this situation is general in reality. It has been urgent work to study the uncertain problems using the missing information. With the help of the simple introduction of grey systems theory, we further study the covered operation and get some calculation rules about grey number. The definition of grey matrix (GM...

Accurate prediction of the future electricity consumption is crucial for production electricity management. Since the storage of electrical energy is very difficult, reliable and accurate prediction of power consumption is important. Different approaches for this purpose were used. In this paper, Grey model (1,1) based on grey system theory has been used for forecasting results. Annual electric...

rapid technological and economic growth over the last several decades has changed human lives and made modern society face complex decision making problems. these kinds of problems are characterized by incommensurate and conflicting criteria or objectives such as cost, reliability, performance, safety and productivity. multi criteria decision making is an approach that can be used to deal compl...