Research objectives 1) analyze the effect of green marketing on customer loyalty 2) satisfaction 3) 4) in mediating with According to level explanation, this research includes relational or associative research, namely that aims determine relationship between two more variables. Retrieval data oriented towards McDonald's customers Cirebon City as many 150 minimum criteria coming twice, being co...

The aim of this study is to explore the bank customers’ perceptions towards green banking practices. This uses a convenient sampling method. Pre-tested questionnaires were employed collect data. data collected conveniently from 358 customers. However, final sample includes 304 responses after ignoring null (n = 304). Structural equation modeling (SEM) was applied for analyses. significant resul...

Purpose: This study aims to analyze the effect of application green product quality and corporate image on customer loyalty at Hotel Indigo Bali Seminyak Beach. 
 Research methods: The data collection methods used are observations, interviews, questionnaires, literature studies. respondents in this were 50 guests who stayed Beach using method determining purposive sampling or based certain...

In this article, the authors first propose a simple model summarizing the key drivers of customer loyalty. Then, on the basis of this model and drawing on key insights from the preceding articles in this issue, they outline a set of issues for further research related to the quality-valueloyalty chain. Next, the authors develop a conceptual framework that integrates the quality-value-loyalty ch...

Department of Management & Marketing King Fahd University of Petroleum & Minerals Dhahran 31261, Saudi Arabia Abstract. Existing streams of literature are integrated to propose a conceptual framework that highlights the antecedents of relationship marketing on customer loyalty and its outcomes. The framework aims to provide insights into the underpinnings of relationship marketing. The proposed...

The review of the literature reveals various relationships between the constructs of social identity, customer trust, and customer loyalty. Such results lead to questioning the nature of the conceptual structure that would include these constructs as well as their interrelationships in a structural model. From this perspective, the purpose of this study is to evaluate the mediating role of cust...