Individual behavior change is a necessary condition for making a positive societal transition to a resourceconstrained future. Because we live on a planet with finite resources, behavior change interventions need to move beyond creating “green consumers” and instead foster and support “green citizens.” Green consumerism has proven largely ineffective in curbing collective rates of consumption; ...

Trustworthy eco-labels provide consumers with valuable information on environmentally friendly products and thus promote green consumerism. But what makes an eco-label trustworthy and what can government do to increase consumer confidence? The scant existing literature indicates that low governmental involvement increases confidence. This suggests that government should just provide the basic l...

Every citizen has the right to opportunity improve lifelong education. There are 3 forms of education namely formal education, non-formal and informal One form is Center for Community Learning Activities (PKBM). Currently, it estimated that there as many 14,500 registered PKBM. a need strong brand identity so PKBM can continue exist become an option in society. This research focuses on building...

Consumer choices reflect not only price and quality preferences but also social and moral values, as witnessed in the remarkable growth of the global market for organic and environmentally friendly products. Building on recent research on behavioral priming and moral regulation, we found that mere exposure to green products and the purchase of such products lead to markedly different behavioral...

Consumer choices reflect not only price and quality preferences but also social and moral values, as witnessed in the remarkable growth of the global market for organic and environmentally friendly products. Building on recent research on behavioral priming and moral regulation, we found that mere exposure to green products and the purchase of such products lead to markedly different behavioral...

Environmentally friendly products become increasingly popular. To be considered for purchase, they must (1) sufficiently salient and (2) perceived as environmentally (“green”). The current paper investigates whether implicit (packaging material) explicit (eco-labeling) packaging cues can facilitate such salience greenness perceptions. We conducted a mixed-method, within-subjects experiment usin...