نتایج جستجو برای: gray market
تعداد نتایج: 220320 فیلتر نتایج به سال:
Companies operating global supply chains in various industries struggle with parallel importers diverting goods from authorized channels to gray markets. While the existing gray market literature mainly focuses on pricing, in this paper we develop a model to examine the role of demand enhancing services as non-price mechanisms for coping with gray markets. We consider a manufacturer that sells ...
Gray markets, also known as parallel imports, have created fierce competition for manufacturers in many industries. We analyze the impact of parallel importation on a price-setting manufacturer that serves two markets with uncertain demand, and characterize her policy against parallel importation. We show that ignoring demand uncertainty can take a significant toll on the manufacturer’s profit,...
Normative legal systems have struggled to define international property rights. This struggle has been particularly intense in the area of intellectual property because the level of protection afforded to trademarked goods varies tremendously from nation to nation.1 Thus, international trade often leads to infringement of domestic property rights. The tension between the global mobility of good...
در سالهای اخیر و در حوزه بازاریابی بین الملل، بازار خاکستری توجه زیادی را به خود جلب کرده است. مطابق با تعریف کالاهای بازار خاکستری عموماً کالا های مارک داری هستند که تنها از طریق فروششان توسط کانال های فاقد اختیار از طرف صاحب مارک تجاری قابل تشخیص هستند .بر همین اساس این تحقیق با توجه به ضرورت شناخت و کنترل این بازار سعی دارد تا به بررسی عوامل موثر بر تمایل به خرید مصرف کننده از کالاهای بازار خ...
now-a-days graphic design plays a major role in influencing culture, society, business, and customers, in such a way that one could look upon every individual as a potential customer. graphic designers seek to identify customers needs and find an intelligent solution for them. correct identification and understanding of those needs is the first step towards achieving ones goals. marketing knowh...
the outcome of this research is a practical framework for “idea generation phase of new product development process based on customer knowledge”. in continue, the mentioned framework implemented in a part of iran n.a.b market and result in segmenting and profiling this market. also, the critical new product attributes and bases of communication message and promotion campaigns extracted. we have...
A lthough President Obama issued an executive order last October directing federal agencies to deal with the ongoing drug shortage and to look into the price gouging taking place in the so-called gray market ( see J. Natl. Cancer Inst. online Jan. 23, 2012), frustration continues to build among oncology professionals trying to meet patients ’ needs. Meanwhile, little coordination seems to exist...
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