We present a conceptual as well as empirical analysis showing that 11–12-year-old children, relative to adults, evaluate brand extensions by relying more on surface cues (e.g., brand name characteristics used to launch the extension) and less on deep cues (e.g., category similarity between the parent brand and the extension category). In experiment 1, children gave equivalent evaluations of bra...

Fruits of Ziziphus jujuba Mill. (family: Rhamnaceae), known as Indian jujube or "Ber," are of potential nutritional and medicinal value. The objectives of the present study were to estimate bioactive compound maslinic acid by HPTLC method and to evaluate in vitro antioxidant and hepatoprotective activity of eight cultivars of Indian jujube. Maslinic acid and the fruit pulp of various cultivars ...

We present an unusual case of peritoneal catheter migration following a ventriculoperitoneal shunt operation. A 7-month-old infant, who had suffered from intraventricular hemorrhage at birth, was shunted for progressive hydrocephalus. The peritoneal catheter, connected to an 'ultra small, low pressure valve system' (Strata®; PS Medical,Gola, CA, USA) at the subgaleal space, was placed into the ...

Vibrio cholerae is a human pathogen that causes mild to severe diarrheal illnesses and has major public health significance. The aim of this study was to investigate the effects of antimicrobial activity of the gold nanoparticles on Vibrio cholera. Gold and Silver nanoparticles are chemically synthesized. Standard strain of Vibrio cholerawas cultured in a nutrient broth. Minimum inhibitory conc...

Vibrio cholerae is a human pathogen that causes mild to severe diarrheal illnesses and has major public health significance. The aim of this study was to investigate the effects of antimicrobial activity of the gold nanoparticles on Vibrio cholera. Gold and Silver nanoparticles are chemically synthesized. Standard strain of Vibrio cholerawas cultured in a nutrient broth. Minimum inhibitory conc...

Cloud droplet activation and surface tension of mixtures of slightly soluble organics and inorganic salt S. Henning, T. Rosenørn, B. D’Anna, A. A. Gola , B. Svenningsson, and M. Bilde Department of Chemistry, University of Copenhagen, Universitetsparken 5, DK-2100 Copenhagen Ø, Denmark Department of Chemistry, University of Oslo, N-0315 Oslo, Norway Department of Physical Chemistry, Medical Uni...

Kinetic isotope effects in the gas phase reactions of OH and Cl with CH3Cl, CD3Cl, and CH3Cl A. A. Gola, B. D’Anna, K. L. Feilberg, S. R. Sellevåg, L. Bache-Andreassen, and C. J. Nielsen Department of Chemistry, University of Oslo, P.O.Box 1033 Blindern, N-0315 Oslo, Norway Department of Chemistry, University of Copenhagen, Universitetsparken 5, DK-2100 Copenhagen, Denmark permanent address: De...