Melanocortin-4-receptor (MC4R)-expressing neurons modulate food intake and preference in rodents but their role in human food preference is unknown. Here we show that compared with lean and weight-matched controls, MC4R deficient individuals exhibited a markedly increased preference for high fat, but a significantly reduced preference for high sucrose food. These effects mirror those in Mc4r nu...

Food preference describes the behavior of selecting between items for consumption; reinforcer effectiveness is the functional effect of that item in controlling behavior. Food preference and reinforcer effectiveness were examined in giant pandas (Ailuropoda melanoleuca) and African elephants (Loxodonta africana). A pairwise comparison between food items was used to assess food preference. High-...

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Objective Previous studies have reported that both preference for spicy food and drinking behavior are associated with the activity of the opioid system in the central nervous system. The relationship between the preference for spicy food and the risk of alcohol dependence by comparing spicy food preference in alcohol-dependent patients vs. healthy controls was investigated. Also the associatio...

The research introduces an adaptive food searching and recommending engine by taste and user preference using fuzzy logic. In contrast with existing system where food is searched by predefined keywords, this system searches food by its taste and users’ preference which allows the system to provide better results. As food taste cannot be measured and user’s preference is relative to each user, t...

Evidence indicates that sleep plays an important role in learning and memory, and disruption of sleep especially seems to interfere with hippocampal memory processes. Social transmission of food preference (STFP), a natural test of paired associative learning, has been shown to be dependent on the hippocampus. While social transmission of food preference is not a novel task, it has not been use...

Food preference is a socially constructed concept in which both consumers and producers define what is “good to eat.” Staple crops and daily meals are an important component of these definitions, as the regular use of particular foods reinforces norms of identity. Food preferences also affect agricultural systems because choices among cultivars are based on social needs in addition to economic ...

We undertook in several experiments to determine whether the enhanced preference an observer rat (Rattus norvegicus) exhibits for a food after it interacts with a demonstrator rat fed that food reflects a general enhancement of the observer's preference for objects smelling like the food its demonstrator ate or results from a change in olfactory preference specific to foods. After an observer r...