İşletmeler pazara yeni bir ürün sürmek istediklerinde bazen prestijli mevcut markalarının adını sürülen ürüne veya grubuna vermektedirler. Bu durum marka genişleme stratejisi olarak isimlendirilmektedir. Yeni yaratmak işletme açısından çok maliyetli olacağından işletmeler tanınmış ismini ürünlere vererek, hem yaratma maliyetinden kurtulmakta de markanın olumlu çağrışımlarından faydalanmaktadır....

The benefits of Information and Communication Technologies (ICTs) for agricultural extension purposes and activities are obvious. The main objective of this article is to identify encouraging and discouraging factors in application of ICTs in agricultural extension in Isfahan province of Iran. This study investigated areas of ICTs application by Extension Workers (EWs), too. The research design...

The main objective of this study was identifying the effects of educational, extension and research factors on the development of medicinal plants in Markazi Province of Iran. The statistical population included all managers, extension agents and experts involved in medicinal plants in Markazi Province in 2014 (N = 50), who were selected by the census sampling method (n=50). The research instru...

the purpose of this paper is to design entrepreneurship model of agricultural extension in the context of agricultural sustainable development. in fact the purpose of this paper is to identify the prerequisite (the influential factors of entrepreneurship), process (development of entrepreneurial program in organization); context (extension perspective in the context of agricultural sustainable ...

The purpose of this study was investigation of East Azerbaijan researchers and extension agents’ view about the role of extension services on agricultural development. The methodology was descriptive-correlation which is carried out by survey method. In this study, the sample population was 335 people including all researchers and extension agents working in the agricultural sector. To assess t...

considering the importance of extension agent as the mediator between farmers and experts, and their effective role in the transfer of knowledge and technology to farmers with the aim of achieving a sustainable agriculture system, the main purpose of this research was to analysis of the affecting factors on improvement of performance of extension agent from the farmers’ viewpoint in zahak towns...

The purpose of this study was to examine the effect of educational – extension factors on the use of transgenic plants. This study was conducted through a survey design. The research was an applied study type. The research method of this study is descriptive-correlation.  Statistical population of the study consisted of all of biotechnology experts of Research Center of Agriculture of Ilam Prov...