The fashion industry remains as one of the most highly competitive industries where many designers may find it difficult to establish sustainable businesses. Navigating through business and ensuring success, growth long-term sustainability were generally considered be ultimate goal biggest challenge continue struggle with. This study was aimed determine all key factors that are integral contrib...

.......................................................................................................................................... III Acknowledgements .......................................................................................................................... IV Executive summary ................................................................................................

There has been a noteworthy rise in sustainability awareness the fashion industry. However, motivation to adopt such behaviors is unclear, making it relevant consider which identity self-signals influences consumers' perceptions towards slow fashion. Findings from two experimental studies suggest that consumers hold higher word of mouth (WOM) and status when non-conformity, pro-environmental, f...

intellectual property law is premised traditionally on the protection of inventions (patent), literary and artistic property (copyright), and signs (trade mark); and sui generis rights, such as design law, stand outside this framework and are constantly questioned and re-shaped the fashion industry is an intellectual property (ip) intensive industry, continually generating and commercially expl...