the aim of this study was to design the strategic orientations model of market, brand and entrepreneurship in the food industry in iran.  the organizational decisions are not formed  in a vacuum but in the economic and cultural environmental context of each country, they are much influenced by many different factors. this study is of applied type and was conducted in two stages. first after an ...

and others at both organizations for their support and valuable input. Special thanks to Grey Advertising's Ben Arno who suggested the term brand resonance. Additional thanks to workshop participants at Duke University and Dartmouth College. MSI was established in 1961 as a not-for profit institute with the goal of bringing together business leaders and academics to create knowledge that will i...

Entrepreneurial efforts that resulted from Entrepreneurial Intention depend on the attachment with entrepreneurial practices physically and informatively. The physical attachment through the priority of male genders, getting entrepreneurs as family member or as admired persons and the informative attachment through getting information of entrepreneurs and entrepreneurship by courses and program...

The relationship-building approach, focused on the building of brand-to-consumer relationships conducive to brand loyalty formation, has become an extensively investigated topic in international brand management studies. However, the theoretical development of this approach manifests obvious diversities, causing managerial uncertainty about how to take appropriate strategic actions to put the r...

entrepreneurial efforts that resulted from entrepreneurial intention depend on the attachment with entrepreneurial practices physically and informatively. the physical attachment through the priority of male genders, getting entrepreneurs as family member or as admired persons and the informative attachment through getting information of entrepreneurs and entrepreneurship by courses and program...

Recognised the importance of design impressions, design scholars noticed that there are some trends among the brands awareness on consumer atti‐ tudes toward their designs outcomes include products and services. More and more customer services were developed for enhancing the relationships with consumers through social networks, integrated mobile and location-based tech‐ nologies. Some scholars...

How can flagships and brand stores contribute to building brands? We inquire about the relationships between store image, brand experience, brand attitude, brand attachment and brand equity using store intercepts. We find that flagships, due to the powerful brand experiences they allow, have a stronger impact on brand attitude, brand attachment and brand equity compared to brand stores. We prov...