This study aims to determine and analyze the effect of electronic word mouth (e-wom) celebrity endorsement on consumer buying interest in Zalora e-commerce with brand image as a mediating variable. research includes explanatory research. The population this are people Palembang City who have never shopped at e-commerce. number respondents was set 230 data collection technique used Probability S...

The main objectives of this research are to study the factors that influence Electronic Word-Of-Mouth (E-Wom) and consumer decisions formulate Word-of-Mouth model travel on beach. Deli Serdang Mirror. This uses descriptive analysis, both qualitative quantitative. Data analysis with statistics used is Structural Equation Modeling (Structural Modeling). Based discussion, it concluded there a sign...

In Japan, the mobile phone e-learning is still at the early stage. A reason for this might be the lack of good quality electronic learning materials. In this paper, I develop the mobile phone e-learning using manga based learning system. Word of mouth is a determining factor for success in this system. This case study was to examine motivational factors affecting the mobile phone e-learning sys...

This study aimed to investigate the function of brand image in mediating impact social media and electronic word-of-mouth on purchase intention. Methods The causality technique is employed this study. Customers who South Tangerang's Lazada marketplace make up study's demographic. Purposive sampling was select samples from 150 respondents. SEM (Structural Equation Model) analysis with SMART PLS ...

Customer reviews in social media contain valuable electronic word-of-mouth (eWOM) information of products, which facilitates firms’ business strategy and individual consumers’ comparison shopping. This study examined the effects of eWOM motivations on customers’ behavioral intentions in the Mobile operators setting. eWOM advertising is very important because nowadays many customer buying decisi...

This study discusses the influence of NCT 127 as a brand ambassador, electric word mouth, and e-service quality on purchasing decisions in Blibli.com e-commerce. The independent variables this are ambassadors, while dependent variable is e-commerce decision. research method used quantitative with total 100 respondents obtained using random sampling from entire NCTzen population who followers @N...