Today's multichannel, multimedia retail marketing environment presents a number of brand management challenges. From a micro perspective, marketers must manage each individual channel and communication option to maximize their direct sales and brand equity effects, as well as any indirect brand equity effects from being associated with a particular channel or communication option. From a macro ...

As student populations worldwide become more diverse and many are challenged by poverty social exclusion, educational equity’s importance grows, both as a core value driver for school improvement redesign. While national local policies vary, do resources in support of equity outcomes, it is timely to identify, synthesize, evaluate the available research with special attention commonalities, sim...

BACKGROUND Although Swedish legislation prescribes equity in healthcare, studies have reported inequalities, both in face-to-face encounters and in telephone nursing. Research has suggested that telephone nursing has the capability to increase equity in healthcare, as it is open to all and not limited by long distances. However, this requires an increased awareness of equity in healthcare among...

This article examines whetherperformance-driven educational accountability policy enhances or hinders equity. Combining data from state policy surveys, F-33, SASS, and NAEP, the article shows that during the 1990s, the states did not address racial and socioeconomic disparities in school resources and failed to narrow the achievement gaps among racial and socioeconomic groups. The distributions...

Equity crowdfunding is an increasingly popular means of raising capital for early stage startups. It enables entrepreneurs to finance their companies with smaller contributions from a variety of people. This paper studies the relationship between the characteristics of a given company and its ability to raise funds on an equity crowdfunding platform. A series of statistical and machine learning...