If one wants to research media and its language, one has to bear in mind that every type of discourse is biased and – even more importantly in our case – the product of a certain ideology. In this paper, I will try to answer the question, how discourse is involved in the reproduction of ideology in contemporary Croatian society. In other words I will ask, which sort of ideology is mainly repres...

in this study, van dijk’s (1998) model of cda was utilized in order to examine the representation of iran’s nuclear program in editorials published by british news casting companies. the analysis of the editorials was carried out at two levels of headlines and full text stories with regard to the linguistic features of lexical choices, nominalization, passivization, overcompleteness, and voice....

Using a critical discourse analytic model of translation criticism, the present study attempts to explore the effect of ideology and idiosyncrasy on the lexical choices in translation studies. The study employed a descriptive approach to answer two research questions: Is there any relationship between ideology and idiosyncratic features of translators' lexical choices? And if yes, can it be ana...

Abstract Through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. The main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (prefer...

abstract this study aimed to investigate how english language teaching textbooks portrayed male and female social actors according to their social roles and gender identities. to examine the linguistic representation of male and female social actors and construction of gender identities in elt textbooks, top notch series was selected. to do so, attempts were made to analyze the series in terms ...

abstract through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. the main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (preferr...