This chapter introduces the fundamentals of audience intelligence’s important aspects. The goal is to present what are related to audience intelligence, how online audience intelligence could be done, and some representative methods. In this chapter, the author will first address the fundamentals of the audience intelligence, including the brief introduction of the online ad eco-system, the rel...

We address the issue of enabling text entry for walk-up-and-use interactive tabletop displays located in public spaces. Public tabletop installations are characterized by a diverse target user group, multiperson interaction, and the need for high approachability and intuitiveness. We first define the design constraints of text-entry methods for public tabletop installations such as clear afford...

This study examined the fear control/danger control responses that are predicted by the Extended Parallel Process Model (EPPM). In a campaign designed to inform college students about the symptoms and dangers of meningitis, participants were given either a high-threat/no-efficacy or high-efficacy/no-threat health risk message, thus testing the extreme assumptions of the EPPM. Although the study...

The increasing pervasiveness of wide-area distributed computing resources, like computational Grids, has given rise to applications that have inherent problems of complexity, adaptability, dynamism and heterogeneity etc. The emerging concept of autonomic computing holds the key to the selfmanagement of such a multifarious undertaking and provides a way to further build upon this complexity with...

evaluation of nursing student's perception toward the use of audience response systems (ars) in the classroom teaching process     baghaei r [1] *, zareie f [2] , rasouli d [3] , sheykhi n [4]     received: 4 apr , 2013 accepted: 2 jun, 2013  abstract  background & aims : the use of innovative learning methods in nursing schools is necessary to improve the educational process. using audien...

This paper studies how audiences should be expressed in a Cyber− theater, in which remotely located persons can direct plays as directors, perform as performers and/or see the performances as audiences through a networked virtual environment. It is noted that the audience effect has been widely acknowledged in the real−world theater: that is, the audience reaction has a significant effect on th...

BACKGROUND Knowledge Translation is a process that includes synthesis, dissemination, exchange and application of knowledge to improve the health, services and products In this study we have attempted to examine the knowledge translation practice and its perceived barriers on the universalities and research institutes (research sector) in Iran. METHODS Both qualitative and quantitative approa...