Purpose This paper aims to investigate the impact of memorable destination experience and attractiveness on tourist-destination identification love. It also investigates moderating role gender. Design/methodology/approach Using cluster sampling method, study selected cities a developing country with most popular destinations. A questionnaire survey was used collect data from sample foreign dome...

there is always a meaning concealed behind functional aspects of any physical structure. this covert meaning is tranfered to the user or observer of the phenomena and forms his perception. studying the perception of the visitors towards the visited structure is considered useful in several research fields. in tourism context, visitors’ perception towards visited destination is obliged as a sign...

The destination of tourism is a major element in tourism marketing. Branding tourism destination is a process by which a tourism destination develops its focal features, develops and delivers its main audience, can build a reputation, establish its reputation, strengthen slowly or even change, which is important for tourism purposes. Brand recognition is very important for communicating success...