The hospitality industry is one that has been driven by customer loyalty. Many customers pick their hotel of choice and will stay with that same hotel because of the experiences, service, and even the price. Customers have recently been rewarded through hotel, credit card, and airline points that help drive and maintain this loyalty. Utilizing data to their advantage, the hotel industry has bee...

Today, increased level of customer awareness caused themto access to the other suppliers easily and they can get their servicesfrom the competitors with similar or even better quality and same price.Therefore, focusing on customers and preventing them to leave, has beenthe most important strategy for any company. Researches have shownthat retaining former customers is cheaper than attracting ne...

This study examines the role of social media analytics (SMA) in providing competitive intelligence (CI). Building on CI theory, data from qualitative semi-structured interviews with respondents belonging to media, manufacturing, telecommunication, IT and service industries were analyzed using Nvivo coding matrix queries. The results show that SMA provides an expanded beyond previous limits cust...

regarding to the diversified needs of domestic and global customers and various products of domestic and global competitors, importance of agility in supply chain management becomes more important. suppliers have to provide materials and essential resources of manufacturers in a short time without any lead time.in this research, we identified many criteria for agility in sanitation supply chain...

Regarding to the diversified needs of domestic and global customers and various products of domestic and global competitors, importance of agility in supply chain management becomes more important. Suppliers have to provide materials and essential resources of manufacturers in a short time without any lead time.In this research, we identified many criteria for agility in sanitation supply chain...

due to the increasing importance of internet banking and the critical actions taken by banks in order to offer internet banking services in iran and also according to the increasing number of people using internet banking services, it is essential for bank marketers to understand internet banking customers better. only through this comprehension the marketers are able to develop strategies and ...

As part of a business strategy, effective competitive research helps businesses outperform their competitors and attract loyal consumers. To perform research, sentiment analysis may be used to assess interest in certain themes, uncover market conditions, study competitors. Artificial intelligence (AI) has improved the performance multiple areas, particularly analysis. Using AI, is process recog...