Our paper presents a critique of how totalising consumer voice predominates, as does globalised marketing knowledge. We argue that it is time to release ideas from the marginalised, unhinged and peripheral. feature fictional dialogue between two characters using vernacular language: ?m? Naija, Pidgin-speaking Yorùbá woman Nigeria, Rab, Glasgow Patter-speaking man Scotland. The conversation trav...

What are called ‘natural languages’ artificial, often politically instituted and regulated, phenomena; a more accurate picture of speech practices around the globe is multidimensional continuum. This essay asks what implications this understanding language for translation, focuses on variety Afrikaans known as Kaaps, which has traditionally been treated dialect rather than in its own right. An ...