This paper responds to the call for culturally-relevant intervention research by introducing a methodology for identifying community norms and resources in order to more effectively implement sustainable interventions strategies. Results of an analysis of community norms, specifically attitudes toward gender equity, are presented from an HIV/STI research and intervention project in a low-income...

Human-Computer interaction may be correlated with social interaction and cultural norms. We examined how Japanese and American people respond to a computer as a social entity and how cultural di erences between Japanese and American behavioral norms in reciprocal social interaction play a role in this response. Reciprocity is the most powerful and universal factor governing social interaction b...

Psychological processes influence culture. Culture influences psychological processes. Individual thoughts and actions influence cultural norms and practices as they evolve over time, and these cultural norms and practices influence the thoughts and actions of individuals. Large bodies of literature support these conclusions within the context of research on evolutionary processes, epistemic ne...

Cultural awareness training is seen as a necessity in the military, in international business, and in diplomacy. The Culturally-Affected Behavior project has defined a framework for encoding cultural norms and values that facilitates the creation of human behavior models having cultural knowledge separate from domain knowledge. We evaluated a simulation based on the framework as a tool for lear...

The need to effectively communicate HIV/AIDS messages in South Africa, given the high prevalence of the pandemic, cannot be overemphasised. Communication scholars have long emphasised the need to recognise adherence to cultural norms of target communities as catalyst for effective HIV/AIDS communication. Unfortunately this call has not been totally heeded by the designers of HIV/AIDS communicat...

Based on Chesterman's theory of translation norms, this research analyses the Database of Imported Drugs (DID) of State Food and Drug Administration (SFDA) to explore the expectancy norms in E-C translation of trade names of drugs. It is found that there are four expectancy norms in E-C translations of trade names of drugs: mental expectancy norms, cultural tradition norms, translation traditio...

Does local context (e.g., city of residence) matter for self and well-being? We theorized that it does because local contexts diverge in prevalent historically-derived ideas, norms, and products. Through historical analysis, studies of norms (tightness-looseness; Study 1) and cultural products (content analyses of newspaper headlines, venture capital firm websites, hospital websites; Studies 2-...

Article history: Received 2 March 2015 Accepted 2 March 2015 Available online 25 March 2015 Accepted by X-P Chen This paper integrates social norm constructs from different disciplines into an integrated model. Norms exist in the objective social environment in the form of behavioral regularities, patterns of sanctioning, and institutionalized practices and rules. They exist subjectively in per...

American universities increasingly admit first-generation college students whose parents do not have 4-year degrees. Once admitted, these students tend to struggle academically, compared with continuing-generation students--students who have at least 1 parent with a 4-year degree. We propose a cultural mismatch theory that identifies 1 important source of this social class achievement gap. Four...

American universities increasingly admit first-generation college students whose parents do not have 4-year degrees. Once admitted, these students tend to struggle academically, compared with continuing-generation students—students who have at least 1 parent with a 4-year degree. We propose a cultural mismatch theory that identifies 1 important source of this social class achievement gap. Four ...